If you’re a computer repair salesman, and that I inform you to make videos about how to repair computers, you may think about it as losing business. You’re likely thinking: “How does teaching my customers how to solve their problems for free get me more customers?” But the fact is that: you will receive all the sales in the long run.
Something which a good deal of you are not knowing about the content business is that you are in it for the future. It’s a long-term game. When you throw your jabs, you are not only putting out content for the sake of it. You’re not doing it only to lure your client to a ideal hook and make a fast buck. You’re building leverage and trust. And that takes some time.
It’s what I did with WineLibraryTV. I might have been pushing stock which we overstocked. I might have been attempting to market wines I understood we had to market. But I did not do this. Instead, I constructed years and years of expertise to brand myself as “America’s wine guy”. I wished to become a reliable resource.
So for those who, as a computer repairman, put out thirty minute videos on Facebook and ten minute clips Snapchat about shared issues, small things people can fix themselves, it is going to be better for you in the long term. Of class there are likely common issues you find daily which require you a moment to repair and you’re able to earn a fast $50. Instead, instruct the masses. Gain trust and authority. Because trust and authority are what afterward become deal stream for much larger business.
I did it together with WineLibraryTV and it is just what I am doing with my content today. I give away so much free content and advice–exactly the exact same type of advice that someone else may charge $89 for in the kind of a masterclass or even e-book. But doing the proper thing at a net-net sport is obviously the ideal option. I really don’t need to make you men pay; I wish to provide this value upfront.
I may shed the microbattle–I am leaving a great deal of money on the table by not monetizing my content. Do you understand how many men and women are selling Snapchat advice at this time? Meanwhile, I had been the individual who got them utilizing the stage at the first location.
All I request a publication purchase every couple of decades, and a lot of folks won’t even get this. In reality, I am only going to say : I am 100% shedding the microbattle.
But I will win the war.
I am not hoping to have the bucks right this instant. I am attempting to develop leverage. And look where it has gotten meI’ve been on the cover of publications. I have assembled a $100 million business. I am the one with three New York Times best marketing novels.
Does it hurt I do not win the microgame? Of course. I could easily charge a premium to get my content. But it seems better to be on the ideal side of history. It feels great to find the remarks and emails from my neighborhood of individuals who get value from it.
Maybe a while I will work out how to win the microbattle, but for now, I am more than content to choose the war.