Toys engage in a substantial job in a kid’s advancement and improvement. And that is exactly what the brand new LEGO advertisements expect to show from the “Build the Future” campaign in cooperation with Ogilvy Bangkok. The string of adverts operate three young boys imagining their fantasy job chances and allow them to block by block. One aims of beginning to be the astronaut, another one a firefighter and also the previous one a rock superstar.
Just about each ad features the child inside the fifty five percent-concluded costume of this increased male he wants to be. This describes how every individual of these remains building and working on the tasks of their dreams. At the specific time, in addition, it depicts how they’re currently halfway to meeting them. Ogilvy Thailand Chairman Nopadol Srikieatikajohn describes the basic idea at the back of the excellent adverts.
“Lego’s top reason is to encourage and acquire kids to imagine creatively, motive systematically and launch their possible to condition their very own long term.”
New LEGO Ads stimulate small ones to picture the tasks of the aims
Srikieatikajohn more elaborated on the implementation of the strategy.
“We employ the visual of a kid creating with Lego bricks in the condition of his or her desire career. The Lego bricks that are remaining designed symbolize the kids’ progress, which progressively grows larger and closer to their desire upcoming.”
The award-winning bureau also disclosed that the significant brick costumes were not actually designed. Relatively, they had already been created using 3D examples by Bangkok-mostly based CGI studio Illusion. Devoid of a query, the campaign proved to be a big outcomes. It bagged 3 silver Lions for Print and Out of doorways along with a bronze for Structure in the 2017 Cannes Pageant.
In addition to using groundbreaking encouraging campaigns, the toy version can also be project comparatively properly in states of merchandise advancement. For one, they’ve lately released a wooden Minifigure selection which elicits a whole new quantity of creativity. The company has additionally earlier established a Braille Bricks show to make analyzing additional pleasurable for visually impaired children.